When coming face to face with a group of four polar bears, I don’t think that most people would reach over and try to strap a GoPro to one of their heads. Thankfully, Adam Ravetch of Arctic Bear Productions is not most people.

The camera was placed on one polar bear in order to document their journey in the increasingly-difficult search for sea ice, and the result is completely amazing. You’ll definitely want to go full screen for this one:

[Hat tip: Jason G. Goldman, io9]