Death by selfie seems an unusual way to go, but it’s been the case for some unfortunate individuals in Russia.

In fact, an unlucky series of disastrous deaths, including an electrocution by rail wires and falling from a bridge, have caused the Russian government to release an official safety guide for selfies – and it’s possibly the first of its kind.

A press conference was held this week to announce the official document that will be available for all Russian citizens at public events, schools and workplaces.

“Along with all the advantages of the modern world there appear new threats,” Elena Alekseeva, Assistant Minister of Internal Affairs and Lieutenant Colonel of Police, said in an official statement. “We would like to remind the citizens that the chase for 'likes' in social networks can lead to the road of death. The accident reports periodically present information about sad accidents with lovers of selfies.”

Alekseeva then demonstrated the art of a safe selfie to conference attendees.

^{Alekseeva (middle). The Ministry of Internal Affairs of the Russian Federation}

If you’re fluent in Russian, the full guidelines are available for your leisurely perusal. However, they don’t yet appear on the English-language version of the Ministry of Internal Affairs’ website.

[H/T: WIRED]