healthHealth and Medicine

NASA Calls Out Gwyneth Paltrow's Goop Website Over Pseudoscience Stickers That "Rebalance Your Energy"


Jonathan O'Callaghan

Senior Staff Writer


Andrea Raffin/Shutterstock

Sometimes you see something that makes you irrationally angry. Toilet roll that hangs the wrong way, for instance. People giving bread to ducks. The ending of Lost.

But this story should really stoke the fire inside you. A company called Goop, for which actress Gwyneth Paltrow is CEO, is scamming people out of money with the promise of harnessing the “healing power of energy”. It’s been touting $120 stickers that they claim uses NASA technology to improve your health. Except, well, NASA says that's a load of crap.


Goop is not averse to controversy. In January this year, they made headlines for all the wrong reasons by selling a jade egg – a solid object the size of a golf ball – for women to put inside their vagina. There were a number of proposed benefits that were, you guessed it, bullshit.

Now Goop is up to its tricks again. This time they are selling literal stickers to put on your body, called Body Vibes, which will supposedly “rebalance the energy frequency in our bodies.” They are designed to be stuck on your shoulder, back, arm, or chest for up to a month (seriously! What the hell). For optimal results, Goop recommends drinking plenty of water to “increase the body’s natural conductivity.”

According to Gizmodo, who broke the story, the company originally touted these stickers as using NASA spacesuit material to achieve their magical powers. “Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances,” the website stated.

This description has now been removed. That’s probably because Goop was talking out of its energized ass, with NASA telling Gizmodo they “do not have any conductive carbon material lining the spacesuits.”


Goop, for its part, countered with some waffle. “Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation,” they said, reported The Independent.

“Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”

Other stickers are still for sale, though, for a sickening price of $60 for a pack of 10. Please don’t fall for this pseudoscience crap. Eat healthily and exercise. There’s my free magical tip for you.


healthHealth and Medicine
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