The inventor, Charlie Harry Francis, claims to have been inspired by bioluminescent sea creatures and wanted to incorporate it into an ice cream. The luminescent protein is synthesized by a scientist in China, so no actual jellyfish were harmed in the making of this dessert. The calcium-activated protein only glows in the ice cream when it has been warmed up and agitated, so essentially, it lights up when you lick it.
In the natural world, animals use bioluminescence to communicate many things like attracting a mate, warning a predator, or lighting up the environment. The luminescent proteins have been synthesized for extensive use as biomarkers in cellular and molecular biology.
Public response to this green glow-in-the-dark ice cream has been mixed. Some are more than excited to get their hands on this new product while others are balking at the $220 per scoop price tag, which Francis himself describes as “insanely expensive.”
Oddly enough, there isn’t any information out there regarding flavor, as safety seems to be the prime concern. While there haven’t been any scientific studies on the topic, Francis has been using himself as a guinea pig: “Is it safe to eat? Well I tried some and I don't seem to be glowing anywhere, so we'll go with a yes for now.”
What is next to come out of the Lick Me I'm Delicious kitchen? “Next we're working on an invisible ice cream. Any scientists or magicians out there who think they can help, please get in touch.”