What Color Are These Shoes? New Argument Engulfs The Internet


Robin Andrews

Science & Policy Writer

Ugh. @naosejatrouxa via Twitter

It’s the meme that refuses to die. That dress – yes, that one – is back, but it appears to have been reincarnated into flip-flop form.

For the record, this writer sees the footwear as being adorned with a blue and gold mixture. They don’t look blue and black, or white and gold, to yours truly.


Sure, you can use Photoshop to ascertain the exact pigment of color and settle the debate once and for all (again), but that would ruin the chance to see your coworkers and friends shout and point at each other anew.

The fact that this optical illusion still persists in its popularity is fairly astounding. It doesn’t help that it keeps getting reported on, and the irony isn’t lost on us at IFLScience. Still, “peak dress” doesn’t appear to have happened yet – in fact, it looks like we’re far from it.

So it seems that, for now, civilizations will rise and fall, but this meme – and all the rage and bemusement it produces – will live on. Beyond climate change, beyond apocalyptic volcanic supereruptions, beyond alien invasions, this treacherous color dichotomy will endure.


This meme will likely stand alongside cat videos as one of the enduring creations of our species. Make of that what you will.


To be fair, we have always preferred another optical illusion meme. Namely, can you tell the difference between these pastries and various dog breeds?

[H/T: Metro]


  • tag
  • blue,

  • gold,

  • white,

  • meme,

  • dress,

  • black,

  • flip-flops,

  • for goodness' sake not again