The Science Of Wine Tasting: Here's How Easy It Is To Trick Your Tastebuds


Tom Hale

Senior Journalist

clockApr 7 2016, 19:01 UTC
865 The Science Of Wine Tasting: Here's How Easy It Is To Trick Your Tastebuds
Nestor Rizhniak/Shutterstock

Next time somebody is swirling wine in their glass and commenting on its complexity and full-bodied taste, you might want to take it with a pinch of salt.

Our taste buds and sense of smell are easily molded by our preconceptions and expectations. But surely the fine art of wine tasting is immune from such placebo effects?


To find out, the team from AsapTHOUGHT gathered a group of people and subjected them to a bunch of wine-tasting trickery. The first experiment tested whether amateur wine-tasters were swayed by how posh the wine bottle looked. For the second test, they were given white wine with some food coloring in it to look like red wine. Finally, they were given glasses of the same wine and asked to discuss why one is their favorite. Believe it or not, most fell for all of the tests – in hilarious style. 

But the participants probably don’t know the first thing about wine, right? Well, as the guys at AsapTHOUGHT explain in the video, numerous studies have shown that even connoisseurs and professional sommeliers have been fooled by similar tricks.

Check out their extremely funny video below.




  • tag
  • video,

  • wine,

  • funny,

  • smell,

  • taste,

  • placebo effect