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Brewery Has Created Six-Pack Holders That Can Be Eaten By Marine Life

author

Tom Hale

author

Tom Hale

Senior Journalist

Tom is a writer in London with a Master's degree in Journalism whose editorial work covers anything from health and the environment to technology and archaeology.

Senior Journalist

511 Brewery Has Created Six-Pack Holders That Can Be Eaten By Marine Life
Saltwater Brewery/We Believers

When you’re cracking open a cold can of beer, the last thing you want to think about is that plastic six-pack holder it came in ending up around a seagull’s neck or in a turtle’s stomach. So, one Florida-based craft beer brewery has come up with an ingenious solution.

Saltwater Brewery is rolling out fully edible six-pack rings for their Screamin’ Reels IPA, with the help of advertising agency We Believers. The holders are made out of a pulp from byproducts of the brewing process, such as wheat and barley. Not only does this make them totally biodegradable, but they’re also just as strong as their plastic counterparts.

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So far, the company has created a few hundred of the holders. However, they hope to up their production to cater for 400,000 six-pack rings every month, Gustavo Lauria, CCO and founder of We Believer, told Creativity-Online. More than that, the companies have high hopes that the larger breweries and drinks companies could also follow suit and develop their own edible six-pack ring holders.

In many states, conventional six-pack rings now have to be made 100 percent photodegradable under federal law. Although this may have somewhat eased the problem for marine life, an estimated 1 million birds and 100,000 marine mammals and turtles still die from the six-pack holders a year, after being entrapped or swallowing them.

Nevertheless, with the world’s oceans becoming progressively more and more clogged with plastics, seeking inventive solutions to consumable packaging is always a welcoming idea.


ARTICLE POSTED IN

natureNature
  • tag
  • pollution,

  • marine life,

  • biodegradable plastic,

  • plastic,

  • biodegradable,

  • ocean pollution

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