If you’re ever outed as a peddler of snake oil, you’ve got two options. The first is to admit you were wrong, hold your hands up, and promise to change your ways. The other is the Gwyneth Paltrow way. It’s to double down on your beliefs and peddle more than you’ve ever peddled before.
That’s what Paltrow’s controversial company Goop has done in a bizarre statement, which aims to hit back at the criticism of some of its pseudoscience products. These include jade eggs that you put in your vagina and stickers that improve your well-being.
The former hit the headlines for all the wrong reasons in January, when numerous qualified experts pointed out that no, putting jade eggs in your vagina is not a good idea. The latter was in June, when Goop claimed they were using NASA technology in their expensive and essentially worthless stickers. NASA refuted the claim, and shit hit the fan.
Now, Goop has published a post titled “Uncensored: A Word from Our Doctors”. This was shared by Paltrow on social media.
In the post, Goop tried to hit back by attacking some of the critics that have pointed out the many, many flaws with their products. It’s worth noting that they didn’t actually supply any evidence. This was a war of meaningless words.
“Encouraging discussion of new ideas is certainly one of our goals, but indiscriminate attacks that question the motivation and integrity of the doctors who contribute to the site is not,” the company states. They then go on to slate Dr Jen Gunter and her blog, which has consistently pointed out the crap peddled by Goop.
“Since her first post, she has been taking advantage of the attention and issuing attacks to build her personal platform,” Goop said. “The thing about science and medicine is that it evolves all the time.”
It’s fair to say this has not gone down well.
Dr Gunter has now posted her own rebuttal of Goop’s word salad on her blog. The whole post is worth a read if you want a good breakdown of why Goop is a load of crap.
“I was blogging about pseudoscience long before Paltrow first squatted over a pot of steaming allergens and leveraged her celebrity to draw attention to her website,” Dr Gunter writes. “How dare the editors of GOOP promote the idea that I somehow think women ‘are not intelligent enough to read something and take away what serves us, and leave what does not’ when they present half-truths.”
So the next time you want to take on the medical community, might we suggest bringing some evidence with you first.