These Are All The Weirdly Specific Things Facebook Knows About You

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You can delete any of these preferences, which are automatically ascribed to you, but bear in mind it won’t result in less adverts.

As the Washington Post reports, these are the 98 data points that Facebook knows about you:

  • Location
  • Age
  • Generation
  • Gender
  • Language
  • Education level
  • Field of study
  • School
  • Ethnic affinity
  • Income and net worth
  • Home ownership and type
  • Home value
  • Property size
  • Square footage of home
  • Year home was built
  • Household composition
  • Users who have an anniversary within 30 days
  • Users who are away from family or hometown
  • Users who are friends with someone who has an anniversary, is newly married or engaged, recently moved, or has an upcoming birthday
  • Users in long-distance relationships
  • Users in new relationships
  • Users who have new jobs
  • Users who are newly engaged
  • Users who are newly married
  • Users who have recently moved
  • Users who have birthdays soon
  • Parents
  • Expectant parents
  • Mothers, divided by “type” (soccer, trendy, etc.)
  • Users who are likely to engage in politics
  • Conservatives and liberals
  • Relationship status
  • Employer
  • Industry
  • Job title
  • Office type
  • Interests
  • Users who own motorcycles
  • Users who plan to buy a car (and what kind/brand of car, and how soon)
  • Users who bought auto parts or accessories recently
  • Users who are likely to need auto parts or services
  • Style and brand of car you drive
  • Year car was bought
  • Age of car
  • How much money user is likely to spend on next car
  • Where user is likely to buy next car
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