Research Confirms Country Folk Are Way Happier Than City People

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Aliyah Kovner 18 May 2018, 23:26

Apologies to all the city slickers, but despite having a world of entertainment, cultural experiences, and global food options at your fingertips, people living in small towns and rural areas are happier, according to a new Canadian study.

Hoping to provide a tool by which policy makers and city planners could improve urban areas, researchers from the Vancouver School of Economics and McGill University crunched numbers from two ongoing nationwide surveys in order to assess what type of communities are happiest, and why.

Their working paper, now published online, drew life satisfaction scores from 400,000 individuals using responses to the Canadian Community Health Surveys and the General Social Surveys conducted from 2009 to 2014. The answers were then cross-referenced with demographic data about the participant’s community. To avoid the arbitrary and misleading boundaries of large census subdivisions, the team parceled the nation into small geographic regions using natural, built, and administrative boundaries that were delineated with the help of local experts.

In true Canadian fashion, happiness levels, measured on a scale of 1 to 10, averaged from 7.04 in the least happy regions to 8.96 in the happiest, implying that residents are either all pretty darn pleased with their lives or too polite to admit otherwise.

When exploring what factors were associated with happy communities, the authors were surprised by the magnitude of difference between rural areas and cities, as well as the apparent lack of effect by expected factors.

Overall, the happiest and least happy communities had similar average incomes, education levels, unemployment rates, levels of social trust (exemplified by questions like ‘how likely is it that a lost wallet would be returned by a neighbor?’), and indigenous populations.

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