Overall, we have scores for 288,076 white Europeans, collected between 2002 and 2015, with sample sizes for each country shown on the left-hand side.
Because of the design of the test it is very difficult to deliberately control your score. Many people, including those who sincerely hold non-racist or even anti-racist beliefs, demonstrate positive implicit bias on the test. The exact meaning of implicit attitudes, and the IAT, are controversial, but we believe they reflect the automatic associations we hold in our minds, associations that develop over years of immersion in the social world.
Although we, as individuals, may not hold racist beliefs, the ideas we associate with race may be constructed by a culture which describes people of different ethnicities in consistent ways, and ways which are consistently more or less positive. Looked at like this, the IAT – which at best is a weak measure of individual psychology – may be most useful if individuals’ scores are aggregated to provide a reflection on the collective social world we inhabit.
The results shown in this map give detail to what we already expected – that across Europe racial attitudes are not neutral. Blackness has negative associations for white Europeans, and there are some interesting patterns in how the strength of these negative associations varies across the continent.
North and west Europe, on average, have less strong anti-black associations, although they still have anti-black associations on average. As you move south and east the strength of negative associations tends to increase – but not everywhere. The Balkans look like an exception, compared to surrounding countries. Is this because of some quirk about how people in the Balkans heard about Project Implicit, or because their prejudices aren’t orientated around a white-black axis? For now, we can only speculate.