People often walk on trash, but how about walking in trash?
Athletic outfitters Adidas announced on Monday that it had created an initial prototype for an ecologically-beneficial shoe. Made almost completely from recycled garbage reclaimed from the ocean, the shoe consists of illegal deep-sea gillnets, ocean waste and sustainable cushioning material.
The trash used to create the shoe was collected by project collaborator The Sea Shepherd Conservation Society while on a 110-day tracking mission to monitor an illegal poaching vessel off the coast of West Africa. The green fishing nets used in the expedition were also incorporated into the shoe.
The scrapheap shoes are born of a recent partnership between Adidas and Parley for the Oceans, an environmental organization aiming to stop refuse pollution of the world’s oceans.
Parley founder Cyrill Gutsch told The Huffington Post: “We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.”
If you’re looking to snap up a pair of the fancy footwear, I’ve got some bad news: it ain’t for sale and possibly never will be. An Adidas spokeswoman told The Huffington Post: “This is not a plan, this is an action. We did this to show what we are capable of doing when we all put our heads together.”
The shoe company, however, will start to introduce recycled plastic into the manufacturing of its shoes by early 2016.
[H/T: The Huffington Post]